Apple Health Sleepytime® tea upsell

Since getting a nicer kettle for our home a few years ago, I’ve been drinking more tea than I used to. It’s fun to switch things up from the typical coffee or Red Bull that I drink. It’s probably a lot healthier too. I drink the most tea when I’m sick (which I’m sure many of you do).

I don’t care what brand of tea I drink. We have a bunch of random stuff in our cabinet, but one particular sleepy bear took the world by storm starting at the end of 2020. The Celestial Seasonings Sleepytime tea box has a cute little bear resting on a chair on the box. This image got picked up by a variety of meme accounts and it spawned a resurgence in tea drinking.

Sleepytime tea is great whenever, but it’s especially good before bed. This got me thinking… what if there was a way to put the bear in a digital product related to sleep?

Apple Health immediately came to mind, since it shows you stats on you’re sleep. Now, I don’t think this data is particularly accurate, but what if it was and the bear could encourage you to get more rest or even order some of their tea to help you sleep? I don’t think Apple would ever allow for this, but it makes me wonder if the bear could have a wellness app…

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