Cancel your Planet Fitness membership

It is once again Monday.

We're kicking off this week thinking about fitness. If you aren't familiar with gyms in the US, Planet Fitness is one of the cheapest and most popular. However, what you might not know is you need to go to a physical location and talk to someone in order to cancel your membership.

A lot of gyms do this. It's the worst.

I was thinking about this experience and how you might recreate that friction digitally. What if you set an insane requirement, like, you need to run a 6 minute mile before you can cancel your subscription through the app?

The interesting thing about this concept is that if you are able to run a 6 minute mile, you need to be in great shape. This means you likely achieved physical fitness as a byproduct of using the services that Planet Fitness has to offer.

6 minutes is too aspirational of a goal for many people who are casually working out, but there's something to be said for unlocking app functionality based on fitness milestones.

If you're new here, welcome!

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