Chase credit card BetterHelp upsell

As I write this newsletter, the average credit card debt interest rate is nearly 25%. This wildly high number should scare more people than it does. Imagine if every time you ate a pizza, you had to find an extra couple of slices for Chase (or whoever you bank with). This is essentially what debt is, but since digital money is easier to spend than cold hard cash, it doesn’t feel real in the same way.

I talked with a friend yesterday about retail therapy (ie, buying things to make yourself feel better). This concept never made sense to me, as generally, I find spending money, especially on expensive items, to be quite stressful.

Instead of buying more things to make myself feel better, what if there was an option to connect with someone who understood my plight? You can imagine an in-app upsell referring you to a BetterHelp therapist. This would be shown dynamically based on your current debts.

This could be useful for people going through a financially stressful time. However, positioning is important here, and if inappropriately applied this would read more as predatory/opportunistic than helpful. Also, I don’t want a stranger to know all the ins and outs of my financial situation.

Have a friend who’s in crazy credit card debt? Send them this newsletter.

https://sorens.beehiiv.com/