Chipotle order environmental cost

It’s Monday, again. Hope you all are having a great start to the week.

An old friend DM’d me over the weekend suggesting a “heavy-handed“ option for the Chipotle app.

This isn’t the first Chipotle idea I’ve received, so I started playing around with the app. The originally concept didn’t really work given the existing customization experience (Chipotle’s app is pretty good!).

Then I had an idea: what if you could see the environmental impact of your order? This is likely pretty hard to accurately communicate, but I thought it would make sense to show the greenhouse gas emissions for different meats.

This would force people to think more about the cost of convenience, particularly when it comes to ordering food. Also it was an interesting thought exercise that was very easy to implement.

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