Duolingo complete the sentence to call 911

Even though it’s Tuesday, it feels very much like a Monday since many of us are headed back to work after a long holiday break.

In the middle of last year, I got to do a paid partnership with Duolingo. It was super fun and they were a blast to work with. The best part is that the partnership didn’t end with one post. Yup, today’s another sponsored post from your favorite unhinged designer and linguistically gifted bird.

As part of the ideation process with Duolingo, I had a big creative unlock when I had the idea of Duo (the bird) “escaping” the app and existing within the phone’s operating system layer. In this case, that’s iOS.

iPhones have a feature where you can make an emergency services call (like 911) without having to unlock the phone. This got me thinking… what if Duo got in your way and forced you to do some quick learning before calling 911?

This is one of my more unhinged creations in recent memory. This would be so disruptive, as people who are dialing 911 are already in a state of extreme distress. However, we wanted to make something unhinged together so here we are.

Have a great start to your week everyone!

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