"Gamification"

I saw someone tweet about a company who intentionally made their unsubscribe flow difficult in an attempt to retain customers. Unfortunately, dark patterns like this are not uncommon.

As I was thinking about this I started wondering, “what would happen if trying to unsubscribe became a game?”

Taking this to the extreme, what if there was a Minesweeper app where you had to beat Minesweeper to unsubscribe? Better yet, what if you added the constraint of only having one chance to beat the game each day?

By taking the nuance of dark patterns and pushing them to an absurd level, it highlights how wild the idea of designing friction into a process really is. It demonstrates the power of both good and bad design.

Also, designing the components for Minesweeper in Figma was really fun. Wonder if it would be possible to make a plugin where you could play it…

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