iMessage ads by pinned messages

In one of the recent updates to iOS, Apple introduced the ability to “pin” messages that you visit frequently. I don’t know if it’s because I’m slow to adopt new tech or because I simply enjoy chaos, but for some reason, I’m bad at figuring out what messages to pin. Right now the only pinned chat I have is with my wife.

This is extremely precious real estate. Once you have more than 3 people pinned it takes up a significant portion of your screen.

Let’s say you have 4 or 5 pinned messages, the 1 or 2 remaining spaces are blank. I guarantee brands would pay top dollar if they could push sponsored content in those spaces.

This is one of those ideas were the execution makes so much sense, but people would lose their minds if this was shipped. It’s so invasive and feels like it invades something sacred: our private messages. I doubt Apple would ever do this, but if they did they would print money with it.

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