Instagram DM limit

I remember when Instagram first introduced reels. People were not having it. But then… slowly but surely, people were trained to use it, and eventually to love it. It’s actually quite impressive how they were able to steer such a large user base to video.

One of the byproducts of this (other than people rarely posting on their feed) is that people send each other reels all the time. It’s funny, I have a few friends who I’m close with (and others that I’m not so close with) who send me a lot of reels. It can get to be overwhelming at times.

This got me thinking… what if there was an ability not just to limit who could send you reels, but also to limit how many reels they can send you? Instagram would never do this because it would tank some metric to be sure, but for those of us with friends who are a bit too trigger-happy with the share button… this could be a game-changer.

Have a friend who sends way too many reels? Send them this newsletter.

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