Mikes Hard Sorbet

Happy Tuesday all.

I present to you today: Mike’s Hard Sorbet

I don’t drink, but this idea felt timely given dry January ends tomorrow. Booze + ice cream is not a new concept. Brands like PROOF are already doing it, so why shouldn’t the big names hop on board?

I chose Mike’s Hard Lemonade because it’d be much more appetizing than say.. a PBR Rocky Road. Also, I was today years old when I found out the Mike from Mike’s Hard Lemonade is Mike Tyson. Who knew.

Thinking about this idea more deeply… there are technical considerations as to the freezing point and actually making it, but I think the bigger hurdle would be marketing and positioning. I have a loose hypothesis that those who drink Mike’s Hard Lemonade don’t have the strongest overlap with sorbet consumers, but I’d love to be proven wrong.

I’ve had this idea for a while, and was finally able to mock it up this past weekend. Massive shoutout to my good friend Austin who refined this idea to make it look like something you’d actually see at your local grocery store.

Thanks for reading, and see you tomorrow.

– Soren

This is my first foray into physical rather than digital products. Should I stick to digital or incorporate stuff like this every once in a while? Let me know in the comments.

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