Taco Bell Wrapped

I love Taco Bell. It got me through college, my early career, touring with bands, and long weeks as I built my agency this year. It’s unbelievable how many permutations of “Mexican food” can be created from a few standard ingredients. Also, the foresight to partner with Doritos to make a taco is genius.

This week, Spotify Wrapped came out. For my non-Spotify users, it’s essentially a feature where you see what artists you listened to the most in the past year, as well as stats about your listening time vs. others.

This got me thinking about the Taco Bell app. What if there was a Wrapped feature for their application? You could see how many items you consumed, your favorites, or benchmark your consumption against other customers.

While this might go viral, it could also backfire and make people second guess their dietary choices as we enter the new year. Not me, but then again, most people were never on a first name basis with the staff at their local Taco Bell.

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