Ticketmaster estimated resale value

In high school, I had a band that played shows. Young and new bands often have to run the pay-to-play circuit before getting onto lineups that don’t suck. I remember the pressure of selling 20 tickets for a show. Still, in retrospect, I’m grateful I had this experience because I learned a lot about running a small (and not very profitable) business. Since then, I’ve been lucky enough to play larger, more legitimate venues in LA like the Teragram Ballroom, The Echo, and more. It’s way more fun playing to hundreds of people who voluntarily came to see you play rather than 15 people you had to push to buy a ticket.

All this, plus recently talking with some people who have paid hundreds of dollars to see artists like Taylor Swift got me thinking about people who resell tickets. What if, when purchasing tickets on apps like Ticketmaster, you could see the estimated resale value at checkout? Even better, you could opt-in to automatically list your ticket for sale after buying.

This only makes a bad problem worse. By giving annoying behavior a more prominent place in a checkout flow, you’re normalizing and simplifying the process of reselling tickets. This idea isn’t very funny, it’s just a bad idea (unless you’re the reseller I guess).

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