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Uber eyelashes option
A very specific niche
Getting the keys to your first car is a quintessential part of the American dream. It unlocks a feeling of control and autonomy that’s difficult to describe to people who live in walkable cities. As someone who grew up in small to medium-sized towns, having access to a car was a big deal. My 2003 Honda Accord was a badge of honor.
With this individualism comes a desire to make your car unique. This can be accomplished through custom parts, paint jobs, bumper stickers, or horns. While most people opt for the humble bumper sticker to show off their personality, others use more… unconventional methods.
People put eyelashes on their cars. I will never understand why or how this became a thing (if someone wants to educate me on this, I’m open to it).
If a small passionate subset of the population has a strong desire to give their car human characteristics, how can we make them feel seen in apps like Uber? You can imagine an option where your car is guaranteed to have eyelashes. It’s weird, but some people would do it as a gag if the price differential wasn’t crazy.
Would you ride in an eyelash Uber?
Have a friend who has eyelashes on their car? Send them this newsletter. https://sorens.beehiiv.com/
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