Uber "Save with Ads" option

Happy New Year! I hope your 2024 is off to a great start. Maybe this is the first email of the year you’re reading. We are getting so close to the one-year mark of making ideas daily that I can taste it (it’s tomorrow)!

Uber and Lyft rides aren’t as cheap as they used to be. Between rising gas prices and rampant inflation over the past few years, I understand why. However, I feel like there has to be a better way to pass on some savings to the customer. I do know for a fact that Uber has invested heavily in their in-app ad experience. Why you would be looking at ads on the Uber app while in an Uber is beyond me, but it’s working for them.

I do wonder if there could be a discount for a more… aggressive advertising experience. People generally don’t love chatty drivers, so what if a driver just yelled advertisement copy at you the whole ride in exchange for a fat discount on your ride? Since noise-cancelling headphones exist, I think this could be a hit for customers, but less so for advertisers.

Whether you’re in an Uber or not today, I’ll see you all again tomorrow for idea number 365.

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